A manager's primer in electronic commerce

Andrew Urbaczewski; Leonard M. Jessup; Bradley C. Wheeler

doi:10.1016/S0007-6813(98)90072-6

A manager's primer in electronic commerce

Andrew Urbaczewski, Leonard M. Jessup, Bradley C. Wheeler

Research output: Contribution to journal › Article › peer-review

14 Scopus citations

Abstract

Just what is this sensational new marketing and communications medium that may be revolutionizing business as we know it?

Original language	English (US)
Pages (from-to)	5-16
Number of pages	12
Journal	Business Horizons
Volume	41
Issue number	5
DOIs	https://doi.org/10.1016/S0007-6813(98)90072-6
State	Published - 1998
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1016/S0007-6813(98)90072-6

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title = "A manager's primer in electronic commerce",

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A manager's primer in electronic commerce

Abstract

ASJC Scopus subject areas

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