A Content Analysis Method for Coding Movie Content Using Movie Trailers

Matthew A. Lapierre; Holly E. Shortt; Cecilia Sada Garibay

doi:10.1037/ppm0000514

A Content Analysis Method for Coding Movie Content Using Movie Trailers

Matthew A. Lapierre, Holly E. Shortt, Cecilia Sada Garibay

Communication

Research output: Contribution to journal › Article › peer-review

Abstract

The study of motion pictures and their influence on audiences has long been part of media research. Yet, content analyzing movies can be both cost- and time-prohibitive. The current study presents a method for using movie trailers as a proxy for movie content by focusing on firearm appearances and use. Results show that the coding scheme devised for gun appearances was highly reliable, and, more importantly, this approach showed considerable agreement between movies and trailers. This coding approach holds promise for other media researchers who would like to find time/cost-effective ways to content analyze movies.

Original language	English (US)
Journal	Psychology of Popular Media
DOIs	https://doi.org/10.1037/ppm0000514
State	Accepted/In press - 2023

Keywords

content analysis
gun use
guns
movie trailers
movies

ASJC Scopus subject areas

Cultural Studies
Communication
Applied Psychology
Psychology (miscellaneous)

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10.1037/ppm0000514

Cite this

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title = "A Content Analysis Method for Coding Movie Content Using Movie Trailers",

abstract = "The study of motion pictures and their influence on audiences has long been part of media research. Yet, content analyzing movies can be both cost- and time-prohibitive. The current study presents a method for using movie trailers as a proxy for movie content by focusing on firearm appearances and use. Results show that the coding scheme devised for gun appearances was highly reliable, and, more importantly, this approach showed considerable agreement between movies and trailers. This coding approach holds promise for other media researchers who would like to find time/cost-effective ways to content analyze movies.",

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journal = "Psychology of Popular Media",

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AU - Lapierre, Matthew A.

AU - Shortt, Holly E.

AU - Garibay, Cecilia Sada

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Y1 - 2023

N2 - The study of motion pictures and their influence on audiences has long been part of media research. Yet, content analyzing movies can be both cost- and time-prohibitive. The current study presents a method for using movie trailers as a proxy for movie content by focusing on firearm appearances and use. Results show that the coding scheme devised for gun appearances was highly reliable, and, more importantly, this approach showed considerable agreement between movies and trailers. This coding approach holds promise for other media researchers who would like to find time/cost-effective ways to content analyze movies.

AB - The study of motion pictures and their influence on audiences has long been part of media research. Yet, content analyzing movies can be both cost- and time-prohibitive. The current study presents a method for using movie trailers as a proxy for movie content by focusing on firearm appearances and use. Results show that the coding scheme devised for gun appearances was highly reliable, and, more importantly, this approach showed considerable agreement between movies and trailers. This coding approach holds promise for other media researchers who would like to find time/cost-effective ways to content analyze movies.

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KW - gun use

KW - guns

KW - movie trailers

KW - movies

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JF - Psychology of Popular Media

ER -

A Content Analysis Method for Coding Movie Content Using Movie Trailers

Abstract

Keywords

ASJC Scopus subject areas

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