A comparison of hedonic rating and demand-revealing auctions

Charles Noussair, Stephane Robin, Bernard Ruffieux

Research output: Contribution to journalArticlepeer-review

33 Scopus citations

Abstract

We compare the inferences about consumer preferences that result from two different measurement techniques, a simplified hedonic rating system and a demand-revealing auction, for three separate groups of products. We find that product rankings are identical under the two measures if overall average ratings and bid prices are considered. At the level of the individual consumer, there are some differences in rankings obtained under the two measurement techniques.

Original languageEnglish (US)
Pages (from-to)393-402
Number of pages10
JournalFood Quality and Preference
Volume15
Issue number4
DOIs
StatePublished - Jun 2004
Externally publishedYes

Keywords

  • Auctions
  • Hedonicrating
  • Preference elicitation

ASJC Scopus subject areas

  • Food Science
  • Nutrition and Dietetics

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