Abstract
We compare the inferences about consumer preferences that result from two different measurement techniques, a simplified hedonic rating system and a demand-revealing auction, for three separate groups of products. We find that product rankings are identical under the two measures if overall average ratings and bid prices are considered. At the level of the individual consumer, there are some differences in rankings obtained under the two measurement techniques.
Original language | English (US) |
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Pages (from-to) | 393-402 |
Number of pages | 10 |
Journal | Food Quality and Preference |
Volume | 15 |
Issue number | 4 |
DOIs | |
State | Published - Jun 2004 |
Externally published | Yes |
Keywords
- Auctions
- Hedonicrating
- Preference elicitation
ASJC Scopus subject areas
- Food Science
- Nutrition and Dietetics