Sabrina V Helm

Scholarly Works

Scholarly Works per year 2003 2011 2013 2022 2023

• 30 Article
• 8 Chapter
• 1 Conference contribution
• 1 Editorial

Scholarly Works per year

Scholarly Works per year

Search results

• 2016

  Engineered Customer Referrals: Prevalence and Antecedents

  Garnefeld, I. & Helm, S. V., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1-6 6 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Referral 100%
  • Reward 19%
  • Service Industries 8%
  • Service Provider 7%
  • Faking 7%
  2 Scopus citations
• 2015

  Exploring the Causal Structure Between Perceived Corporate Reputation and Consumer Satisfaction – an Experimental Investigation

  Helm, S., Garnefeld, I. & Spelsiek, J., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 188 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Corporate Reputation 100%
  • Consumer Satisfaction 97%
  • Purchase Decision 58%
  • Quality Signal 39%
  • Repurchase 33%
  1 Scopus citations
• 2011

  Challenges in Measuring Corporate Reputation

  Helm, S. & Klode, C., 2011, Management for Professionals. Springer Nature, p. 99-110 12 p. (Management for Professionals; vol. Part F381).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Corporate Reputation 100%
  • Professional Communication 41%
  • Factors 10%
  11 Scopus citations

• Corporate Reputation: An Introduction to a Complex Construct

  Helm, S., 2011, Management for Professionals. Springer Nature, p. 3-16 14 p. (Management for Professionals; vol. Part F381).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Corporate Reputation 100%
  • Corporate Assets 29%
  • Brand Reputation 28%
  • Stakeholder Relationships 28%
  • Corporate Brand 27%
  14 Scopus citations

• Overview

  Helm, S., Liehr-Gobbers, K. & Storck, C., 2011, Management for Professionals. Springer Nature, p. 91-92 2 p. (Management for Professionals; vol. Part F381).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Reputation Management 100%
  • Meta-analysis 80%
  • Methodology 39%

• Overview

  Helm, S., Liehr-Gobbers, K. & Storck, C., 2011, Management for Professionals. Springer Nature, p. 23-25 3 p. (Management for Professionals; vol. Part F381).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Corporate Reputation 100%
  • Stakeholder Values 59%
  • Added Value 43%
  • Resilience 42%
  • Shareholders 34%

• Overview

  Helm, S., Liehr-Gobbers, K. & Storck, C., 2011, Management for Professionals. Springer Nature, p. 181-182 2 p. (Management for Professionals; vol. Part F381).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Reputation Management 100%
  • Measurement Method 96%
  • Corporate Reputation 89%

• Overview

  Helm, S., Liehr-Gobbers, K. & Storck, C., 2011, Management for Professionals. Springer Nature, p. 233-234 2 p. (Management for Professionals; vol. Part F381).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Reputation Management 100%
  • Corporate Communications 31%
  • Integral 22%