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Sabrina V Helm

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20032024

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  • 2016

    Engineered Customer Referrals: Prevalence and Antecedents

    Garnefeld, I. & Helm, S. V., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1-6 6 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

    2 Scopus citations
  • 2015

    Exploring the Causal Structure Between Perceived Corporate Reputation and Consumer Satisfaction – an Experimental Investigation

    Helm, S., Garnefeld, I. & Spelsiek, J., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 188 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

    1 Scopus citations
  • 2011

    Challenges in Measuring Corporate Reputation

    Helm, S. & Klode, C., 2011, Management for Professionals. Springer Nature, p. 99-110 12 p. (Management for Professionals; vol. Part F381).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

    17 Scopus citations

  • Corporate Reputation: An Introduction to a Complex Construct

    Helm, S., 2011, Management for Professionals. Springer Nature, p. 3-16 14 p. (Management for Professionals; vol. Part F381).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

    16 Scopus citations

  • Overview

    Helm, S., Liehr-Gobbers, K. & Storck, C., 2011, Management for Professionals. Springer Nature, p. 233-234 2 p. (Management for Professionals; vol. Part F381).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Overview

    Helm, S., Liehr-Gobbers, K. & Storck, C., 2011, Management for Professionals. Springer Nature, p. 91-92 2 p. (Management for Professionals; vol. Part F381).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Overview

    Helm, S., Liehr-Gobbers, K. & Storck, C., 2011, Management for Professionals. Springer Nature, p. 181-182 2 p. (Management for Professionals; vol. Part F381).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

  • Overview

    Helm, S., Liehr-Gobbers, K. & Storck, C., 2011, Management for Professionals. Springer Nature, p. 23-25 3 p. (Management for Professionals; vol. Part F381).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter