Scholarly Works per year
Scholarly Works per year
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Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Organizational resiliency through practice innovation: forced brand evolution in a prolonged exogenous service ecosystem disruption
Schau, H. J., Luri, I. & Akaka, M. A., Apr 8 2025, In: Journal of Service Management. 36, 2, p. 241-269 29 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The transparency dilemma: How AI disclosure erodes trust
Schilke, O. & Reimann, M., May 2025, In: Organizational Behavior and Human Decision Processes. 188, 104405.Research output: Contribution to journal › Article › peer-review
Open Access -
Trying not to spend
Gilly, M. C., Celsi, M. F., Dellande, S., Schau, H. J., Nelson, R. & Aradhye, C. M., 2025, (Accepted/In press) In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › peer-review
Open Access
Datasets
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Swayed by the Numbers: The Consequences of Displaying Product Review Attributes
Watson, J. (Creator), Ghosh, A. P. (Creator) & Trusov, M. (Creator), figshare, 2018
DOI: 10.25384/sage.c.4255976, https://figshare.com/collections/Swayed_by_the_Numbers_The_Consequences_of_Displaying_Product_Review_Attributes/4255976
Dataset
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Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening
Frias, K. M. (Contributor), Popovich, D. L. (Creator), Duhan, D. F. (Creator) & Lusch, R. F. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.4994735.v2, https://sage.figshare.com/collections/Perceived_Market_Risk_in_New_Ventures_A_Study_of_Early-Phase_Business_Angel_Investment_Screening/4994735/2
Dataset
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Brand Coolness
Warren, C. (Creator), Batra, R. (Creator), Loureiro, S. M. C. (Creator) & Bagozzi, R. P. (Creator), figshare, 2019
DOI: 10.25384/sage.c.4548725.v1, https://sage.figshare.com/collections/Brand_Coolness/4548725/1
Dataset