Scholarly Works per year
Scholarly Works per year
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Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Collaboration Ecosystems
Akaka, M. A., Schau, H. J. & Vargo, S. L., 2024, Proceedings of the 57th Annual Hawaii International Conference on System Sciences, HICSS 2024. Bui, T. X. (ed.). IEEE Computer Society, p. 298 1 p. (Proceedings of the Annual Hawaii International Conference on System Sciences).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Electronic Marketing
Schau, H. J. & Akaka, M. A., 2024, Proceedings of the 57th Annual Hawaii International Conference on System Sciences, HICSS 2024. Bui, T. X. (ed.). IEEE Computer Society, p. 4363-4364 2 p. (Proceedings of the Annual Hawaii International Conference on System Sciences).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market
Montecchi, M., Micheli, M. R., Campana, M. & Schau, H. J., Jan 2024, In: Journal of Public Policy and Marketing. 43, 1, p. 10-30 21 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Scopus citations
Datasets
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A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients With an Upcoming Primary Care Visit
Patel, M. S. (Creator), Milkman, K. L. (Creator), Gandhi, L. (Creator), Graci, H. N. (Creator), Gromet, D. (Creator), Ho, H. (Creator), Kay, J. S. (Creator), Lee, T. W. (Creator), Rothschild, J. (Creator), Akinola, M. (Creator), Beshears, J. (Creator), Bogard, J. E. (Creator), Buttenheim, A. (Creator), Chabris, C. (Creator), Chapman, G. B. (Creator), Choi, J. J. (Creator), Dai, H. (Creator), Fox, C. R. (Creator), Goren, A. (Creator), Hilchey, M. D. (Creator), Hmurovic, J. (Creator), John, L. K. (Creator), Karlan, D. (Creator), Kim, M. (Creator), Laibson, D. (Creator), Lamberton, C. (Creator), Madrian, B. C. (Creator), Meyer, M. N. (Creator), Modanu, M. (Creator), Nam, J. (Creator), Rogers, T. (Creator), Rondina, R. (Creator), Saccardo, S. (Creator), Shermohammed, M. (Creator), Soman, D. (Creator), Sparks, J. (Creator), Warren, C. (Creator), Weber, M. (Creator), Berman, R. (Creator), Evans, C. N. (Creator), Lee, S. H. (Creator), Snider, C. K. (Creator), Tsukayama, E. (Creator), Van den Bulte, C. (Creator), Volpp, K. G. (Creator) & Duckworth, A. L. (Creator), SAGE Journals, 2022
DOI: 10.25384/sage.c.6232816.v1, https://sage.figshare.com/collections/A_Randomized_Trial_of_Behavioral_Nudges_Delivered_Through_Text_Messages_to_Increase_Influenza_Vaccination_Among_Patients_With_an_Upcoming_Primary_Care_Visit/6232816/1
Dataset
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Swayed by the Numbers: The Consequences of Displaying Product Review Attributes
Watson, J. (Creator), Ghosh, A. P. (Creator) & Trusov, M. (Creator), figshare, 2018
DOI: 10.25384/sage.c.4255976, https://figshare.com/collections/Swayed_by_the_Numbers_The_Consequences_of_Displaying_Product_Review_Attributes/4255976
Dataset
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Brand Coolness
Warren, C. (Creator), Batra, R. (Creator), Loureiro, S. M. C. (Creator) & Bagozzi, R. P. (Creator), figshare, 2019
DOI: 10.25384/sage.c.4548725, https://sage.figshare.com/collections/Brand_Coolness/4548725
Dataset