Scholarly Works per year
Scholarly Works per year
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Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Contracting to (dis)incentivize? An integrative transaction-cost approach on how contracts govern specific investments
Lo, D., Zanarone, G. & Ghosh, M., Aug 2022, In: Strategic Management Journal. 43, 8, p. 1528-1555 28 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes
Preece, C., Daskalopoulou, A. & Schau, H., 2022, (Accepted/In press) In: Marketing Theory.Research output: Contribution to journal › Editorial › peer-review
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Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services
Yu, S., Ghosh, M. & Viswanathan, M., Jun 2022, In: Journal of Marketing Research. 59, 3, p. 659-673 15 p.Research output: Contribution to journal › Article › peer-review
Datasets
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Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening
Frias, K. M. (Contributor), Popovich, D. L. (Creator), Duhan, D. F. (Creator) & Lusch, R. F. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.4994735.v1, https://sage.figshare.com/collections/Perceived_Market_Risk_in_New_Ventures_A_Study_of_Early-Phase_Business_Angel_Investment_Screening/4994735/1
Dataset
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Swayed by the Numbers: The Consequences of Displaying Product Review Attributes
Watson, J. (Creator), Pocheptsova, A. (Creator) & Trusov, M. (Creator), figshare, 2018
DOI: 10.25384/sage.c.4255976.v1, https://figshare.com/collections/Swayed_by_the_Numbers_The_Consequences_of_Displaying_Product_Review_Attributes/4255976/1
Dataset
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Branding Cultural Products in International Markets: A Study of Hollywood Movies in China
Gao, W. (Contributor), Ji, L. (Creator), Liu, Y. (Creator) & Sun, Q. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.4921614.v1, https://sage.figshare.com/collections/Branding_Cultural_Products_in_International_Markets_A_Study_of_Hollywood_Movies_in_China/4921614/1
Dataset