Scholarly Works per year
Scholarly Works per year
Fingerprint
Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
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Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Contracting to (dis)incentivize? An integrative transaction-cost approach on how contracts govern specific investments
Lo, D., Zanarone, G. & Ghosh, M., 2022, (Accepted/In press) In: Strategic Management Journal.Research output: Contribution to journal › Article › peer-review
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Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services
Yu, S., Ghosh, M. & Viswanathan, M., Jun 2022, In: Journal of Marketing Research. 59, 3, p. 659-673 15 p.Research output: Contribution to journal › Article › peer-review
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The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education
Weinberger, M. F. & Lusch, R. F., 2022, (Accepted/In press) In: Journal of Macromarketing.Research output: Contribution to journal › Article › peer-review