Survey of Participants in the Arizona Wine Industry in Summer 2021 for the purposes of understanding their data needs

This data is from a survey of participants in the Arizona wine industry conducted in 2021. Participants in the Arizona wine industry generally include wine grape growers, wine makers, winery owners, vineyard or winery employees, and viticulture students. The data were collected in order to inform a broader economic analysis of the Arizona wine industry, which had been requested by a number of industry members during engagement with University of Arizona and Arizona Cooperative Extension researchers. The data were also collected in order to gauge the use of climate data presented to the Arizona wine industry in two Growing Season in Review workshops in 2019 and to identify possible future opportunities for climate and soil scientists at University of Arizona to engage with the Arizona wine industry. Questions pertained to sales and production costs (for both vineyards and wineries), growing practices (vineyards), and marketing channels and revenue sources (wineries). The survey also asked questions about respondents’ participation in grape growing workshops held by researchers at the University of Arizona, as well as respondents’ interest in continued research on the wine industry’s contribution to the state economy, the links between climate and viticulture, and the effects of soil health on wine grapes. Invitations to participate in the survey were sent to any person associated with the wine industry, as identified by contact lists from the Arizona Wine Growers Association, the Arizona Vignerons’ Alliance, and researchers at the University of Arizona. The survey was sent out in mid-2021 and recipients included members of each association, individuals that have attended University of Arizona wine grape growing workshops and events, individuals that currently receive the University’s Climate Viticulture Newsletter, or others that have otherwise been identified as associated with the industry. An email was sent to all individuals on these lists, resulting in 243 invitations to participate in the survey. Of these, 52 responded to a majority of the survey for an overall response rate of 21%. 82 people responded to at least part of the survey. Those responses are included in this dataset as well. The data contains information about expenses and revenues from various components of the wine industry including sales and production, growing practices, and marketing - as well as revenue sources The survey also collected feedback from industry members about whether and how they would like to engage with University of Arizona and Arizona Cooperative Extension researchers on issues related to viticulture and climate in the state. This data could be used to pinpoint economic conditions for the Arizona wine industry in 2021. It could use used to compare Arizona's wine industry to other state's wine industries. These data provide a snapshot of a subset of participants in the Arizona wine industry as of 2021. The respondents do not constitute a representative sample. While we presume that the data provided by respondents was accurate to the best of their ability, these findings are not necessarily replicable or generalizable beyond this group of respondents. These data have been deidentified to protect the privacy of survey respondents.