Brand Coolness

  • Caleb Warren (Creator)
  • Rajeev Batra (Creator)
  • Sandra Maria Correia Loureiro (Creator)
  • Richard P. Bagozzi (Creator)

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  • 2019

    Brand Coolness

    Warren, C., Batra, R., Loureiro, S. M. C. & Bagozzi, R. P., Sep 1 2019, In: Journal of marketing. 83, 5, p. 36-56 21 p.

    Research output: Contribution to journal › Article › peer-review

    90 Scopus citations