Brand Coolness

  • Caleb Warren (Creator)
  • Rajeev Batra (Creator)
  • Sandra Maria Correia Loureiro (Creator)
  • Richard P. Bagozzi (Creator)

Dataset

Search results

  • 2019

    Brand Coolness

    Warren, C., Batra, R., Loureiro, S. M. C. & Bagozzi, R. P., Sep 1 2019, In: Journal of marketing. 83, 5, p. 36-56 21 p.

    Research output: Contribution to journalArticlepeer-review

    Open Access
    129 Scopus citations